We live in a time like no other. Everyone is a photographer. Everyone carries a camera in their pocket. And as a society we take more photos than ever before.
Thousands upon thousands of images are stored on digital devices and hard drives with very few making it into tangible prints. Of course you know as well as I do that digital doesn’t mean safe. One hard drive crash, failed iCloud back-up or dropped device could mean memories lost forever. Yet millions of those very memories are being entrusted to servers, clouds and phones.
Because of the significant decline in printing photographs this most photographed generation could become the next Lost Generation.
I’m a member of an industry organization, Professional Photographers of America (PPA), and in a 2015 survey they found that the absence of photographic prints isn’t just true of today’s youth.
Their survey showed that, “42% of people between the ages of 30 and 44 will likely look back and wonder where photos of their childhood, holiday get-togethers, relatives and friends have gone decades from now, and, reportedly, 67% store their photos solely on a computer or phone. Statistics show that a staggering 53% of consumers have not printed a photo in more than 12 months, 70% don’t have photo albums, and 42% no longer print photos at all.”
Those statistics are significant but not surprising. It’s not uncommon for us to get questions and requests about giving access to the digital files from our Acorn portrait sessions. I totally get the requests too. We love sharing images online with family and friends and digital files are a way to do that.
What we have become more committed to than ever though at Acorn is the value and importance of physical prints.
Print makes our memories, relationships and life events tangible. Something we can share and pass down to the next generation. They make up the visual legacy of our family.
Studies even show that children have an increased sense of belonging when they see their photograph displayed in their home. I have seen this as true in my own family.
My middle child frequently asks to pull out the photo albums from when he was a baby.
He will sit for half an hour or more carefully flipping through the pages. Occasionally he will stop and ask me to recount what was happening in the images when he was a baby and too young to remember but sees himself there in the images. It’s like he feels this sense of connection to where he has come from.
This is why here at Acorn we’re committed to helping our clients find the best printed solution for their portraits. That could be an album for you to flip through and enjoy with your child that shows how much they grew in their first year of life. It could be a framed portrait or canvas on your wall.
These are the images and memories you remember and pass down – the ones you can hold and see displayed everyday.
We love to help our clients through every step of the portrait process: choosing clothing and location, planning where the images will be displayed in your home and creating the finished print. That last part, the finished print, is what too often has become skipped over but must be remembered if we are going to be remembered as a generation.
Has it been too long since you have had printed portraits made of your family?
We would love to help you change that. Call the studio or reach out by email to find out more or schedule your session.